Shatara Troy

COO & Managing Director

Shatara is the Chief Operating Officer and Managing Director at Harbor View Advisors where she focuses on developing and delivering on the company’s strategic priorities and growth goals. Building on her M&A experience, Shatara also helps lead the firm’s consulting practice, conducting strategic assessments and recommendations that drive successful transaction outcomes for clients. Her expertise spans multiple verticals with specializations in HR Tech, Tech-Enabled Business Services, SaaS and Professional Services.

Through her work at Harbor View, Shatara received the M&A Advisor’s Emerging Leaders Award and was recently recognized as one of Jacksonville’s 40 under 40 by the Jacksonville Business Journal. Prior to joining Harbor View, Shatara worked at Fidelity Investments and Deloitte & Touche. She is registered with FINRA and holds Series 63 and 79 licenses.

Shatara received a Bachelor of Business Administration, summa cum laude, and Master of Business Administration (MBA) from the University of North Florida.

Outside of Harbor View, Shatara is passionate about entrepreneurship and developing young leaders. She is a board member for the Florida Venture Forum, ACG North Florida and the University of North Florida Alumni Association.